Belgian football star and national team top scorer Romelu Lukaku has signed a long-term partnership with PUMA and will wear the PUMA ONE boot in Russia.
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“I look forward to hustling with the big cat,” said Lukaku.
Adam Petrick, PUMA Global Director of Brand and Marketing said: “Romelu is not only a hugely relevant, elite player due to his outstanding goal-scoring record. We believe he is also a role model for a new generation of football enthusiasts, and an emerging icon who has his finger on the pulse of fashion and music. We are excited to partner with him on a wide range of projects across the PUMA brand.”
The deal was executed between PUMA and the Roc Nation Sports management company, which represents Lukaku. In keeping with this link to the music industry, PUMA has released the news in a format inspired by the design of a hip-hop album cover, with Lukaku as the star.