Fuelled by the fans, the culture, and passion of Milan, PUMA Football brings you the new AC Milan 2018/19 home kit. The first PUMA kit for AC Milan plays to the Club’s long history and tradition.
The unmistakable red and black stripes that represent the fire in the hearts of the team and the fear they instill in their opposition are retained in a clean and classic execution.
A vintage-inspired button-up collar, as seen on the club’s kits from the early part of the 20th Century adds to this classic and clean feel, whilst the legendary ‘Diavolo Rossonero’ (The Red & Black Devil) appears on the back of the neck, a nod to the famous quote by club founder Herbert Kilpin: “We’re going to be a team of devils. We’ll be red like the flames that will animate our souls and black like the fear our opponents will feel.”
To accompany the home kit, PUMA Football created a social campaign under the title ‘A NEW MILAN’. It is inspired by the youthful exuberance and creativeness of the city, and the passion of the fans that is reflected in a new era of youth and energy within the Club, fuelling a burning desire to succeed.
AC Milan are part of an impressive roster of PUMA Football clubs including Borussia Dortmund, Arsenal FC, Olympique de Marseille, CD Guadalajara, Borussia Monchengladbach, and National teams such as Italy, Switzerland, Uruguay, Senegal and Serbia.
PUMA´s football portfolio also includes some of the world´s best players, such as Romelu Lukaku, Antoine Griezmann, Olivier Giroud, Sergio Agüero, Marco Reus, Julian Weigl, Adam Lallana, Cesc Fàbregas, Mario Balotelli, Héctor Bellerín, Petr Čech, Gianluigi Buffon, Nacho Monreal, Allan Saint-Maximin and Marco Arnautović.
The shirt is on-sale from 6 July for R999 at PUMA stores, The Cross Trainer, Totalsports, Studio 88 and independent retailers.