“The Pulse of Dortmund” – this is the motto under which PUMA is teaming up with Borussia Dortmund to present the new home shirt for the coming season. BVB sets the pulse of this city’s heart like nothing else – whether it’s a match day or not. With the design for the new shirt, PUMA is honouring the special connection BVB maintains with the city and its fans, who are unparalleled in their devotion.
The chest area of the shirt, which retains the classic yellow colour as always, is defined by a pulse graphic. This element embodies the special connection between the city and the club. Alongside the graphic, embroidered BVB and PUMA logos and the lettering of shirt sponsor Evonik adorn the shirt. Further eye-catching features include the modern V-neck cut and the raglan sleeves in a melange design, which are highlighted in black. The back also displays the “BVB” logo at the neck and the classic “DORTMUND” lettering.
Each shirt incorporates PUMA’s evoKNIT thermoregulation technology delivering an enhanced moisture management and adaptive cooling system that helps create the perfect on-pitch body temperature. Combined with its seamless construction, the jersey offers the ultimate in fit and mobility for optimum performance.
The shirt will be launched where the city’s heart beats loudest – at the Signal Iduna Park – for tomorrow’s final home game of the season. The shirt will be available from tomorrow, priced at R899, at PUMA stores, Totalsports, Studio 88 and selected retailers.