Puma launches Ivory Coast kits for 2014 FIFA World Cup

PUMA today launched the new official home and away playing kits for the Ivory Coast National Team. The away kit will debut on pitch today when Les Éléphants play against Belgium in Brussels.

The new kits feature PUMA’s new football apparel innovation PWR ACTV, a first-to-market use of both athletic taping and compression within the apparel. The ACTV tape is strategically placed within the garment to provide micro-massages on the skin, working with the human body to help maximise performance and provide players with a faster, more effective energy supply to the active muscles. This combined with the underarm mesh inserts for increased breathability and freedom of movement, will help the Ivory Coast have a competitive advantage at this year’s World Cup.

The flame orange home shirt features an African inspired tonal printed panel on the shoulder, sleeves and underarm. The graphic print presents the most important symbol for Ivorians, the elephant, which is also the nickname for the national football team. The elephant is represented in the form of an illustration as well as the written word, combined with a football field graphic and the landscape of the country which appears within the elephant graphic.

PUMA player Yaya Touré and Ivory Coast National Team midfielder said, “I’m impressed with the new technology in the PUMA kits, it’s completely new for us to wear a kit that helps us perform on the pitch. I also really love the design, it’s simple with a strong reference to the elephant, the most important symbol in our country. It represents strength and determination and this is exactly the feeling we will go to Brasil with. We are ready to take on the challenge of the World Cup.”

A full range of replica products including home and away shirts, shorts and a full merchandise collection for each team will be available to purchase from 5 March 2014.  The PUMA PWR ACTV football performance apparel collection featuring the same ACTV technology as the national playing kits is available to purchase now.