PSV Eindhoven have revealed their new home kit for the 2017/18 season. The design of the PSV 2017-18 home kit has been inspired by the shirt that Ronaldo wore when he made his mark with PSV in 1994. The Umbro design sees the return of the familiar red (four) and white (three) PSV stripes.
The order of the stripes deviates from the shirts worn in the previous seasons. PSV’s and Umbro’s designers have opted to insert a white strip in the middle of the shirt and put a red and white stripe on the sleeves. The back of the shirt contains a red square with the player’s name and number with stripes on the bottom part of the shirt. The shorts are traditionally black and the socks white, with some red flashes.
Traditional but contemporary at the same time
Bryony Coates, Umbro designer said: “We see it as a challenge each season to maintain the fresh look of the home kit without meddling with PSV’s traditional red and white colours. In the design of the 2017-18 home kit we put a white strip in the middle of the shirt and partly continuing strips on the back The shirt radiates the values of PSV. It has a strong historical origin but is at the same time fresh, contemporary and unique.”
Unity by PSV, shirt by Umbro
The past two days, PSV revealed more parts of the new kit on Twitter, Instagram, Facebook and LinkedIn. Fans from all parts of the country and players showed parts of the shirt by means of the Unity by PSV, shirt by Umbro campaign. The complete kit was revealed in the afternoon of 13th June.
Pre-order starts on 19 June
Fans can pre-order the new home kit from Monday 19 June up to and including Friday 30 June till noon. Reservations can be made with the button or in the PSV FANstore in the Philips Stadion. Fans who pre-order the shirt will profit from shirt name printing at reduced prices. Printing in the pre-order period has been reduced from R283.40 to R141.63. The new home kit and training kit will be on sale in the shops on Saturday 1 July. The pre-orders will be delivered on 1 July.