Juventus have unveiled their new home kit for the 2018/19 season. The new home jersey combines history with the future in a simple and innovative design.
The new jersey sees the club continue with its redesigned identity, “Black and White and More”, whilst also honouring its rich history, as a unique new striping composition combines with the traditional black and white colours.
The new striping consists of two vertical stripes on the front with just one on the back; a bold and simple new design, offering a more contemporary look for a football style icon. The jersey also features the club’s modern new logo and the new Adidas authentic collar construction.
Francesca Venturini, Designer at adidas said: “Juventus isn’t just one of the most ambitious clubs in the world from a football perspective, but also in terms of having a bold and forward-thinking approach to design. The redesigned identity of ‘Black and White and More’ guides all of our work with Juve and allows us to innovate with modern interpretations of a historic club. This new home jersey is a great example of that.”
The team will wear the shirt for the first time on Saturday 19 May, as they prepare to lift their seventh successive Scudetto when they take on Hellas Verona on the final day.
The new shirt is available to order on the Juventus Official Online Store and the adidas Online Shop, as well as in person at Juventus Stores and in adidas global retail stores.