Real Madrid and adidas have unveiled the European and LaLiga champion’s third kit for the 2017/18 campaign. It is sky blue in colour and has a special touch: Whites fans from around the world took part in the design process, in order to give the team’s new kit a truly unique and creative feel.
All of the designs presented were subject to a primary round of voting by fans on the Creator Studio platform and the 100 most popular entries were then passed on to a board of experts and legendary former Real Madrid players, who eventually chose the winner.
The third kit combines a classic, simple style with a creative and contemporary edge. The three adidas stripes run along the top of the shoulders and are black in colour whilst the club badge, adidas logo and sponsor logo are in white. A colourful combination of pixels adorn the top right and bottom left corners of the jersey.