AC Milan have revealed their new away kit for the 2017/18 season. The kit celebrates the past and present of a football icon, with a new retro graphic design created to match contemporary street style.
The new away kit retains the style DNA of the Italian giants while integrating a modern trend in a retro graphic design. For the kit, adidas Football designed a graphic pattern to bridge the gap between the past and the present. The graphic is built around a recurring “M” logo.
The logo is inspired by a red and black “M” taken from an AC Milan document in which the club communicated about logos on the kits for the 1982/83 and 1983/84 seasons. This logo has been updated with a modern touch.
While innovating on style, the new away jersey nods to the dominant history of the Rossoneri. The white shirt features two-tone red and black stripes, famously seen in the UEFA Champions League winning jerseys of 2002/03 & 2006/07. The design of the collar and cuffs also pays homage to the 1966/67 jersey.