DISKIFANS readers got an opportunity to ask questions to Creative Director, Donovan Bryan, who was the man behind the scenes of the “Futurelife TV Commerical with Bernard Parker” and also Futurelife MD, Shaun Harris.
Goodman A Moloto: If one wants to be a director what must one learn and how long does it take?
Donovan Bryan: The most important thing is to be able to tell a story in the most posterised and simple way. I don’t know how long it takes to be good at this it will be different for everyone.
Zoleka Mthimkhulu: How was it to shoot with Bernard Parker?
He was great very easy to direct. I suppose as a professional athlete he is used to taking instructions all the time.
Dumisani Dlamini: How long did it take to shoot the ad?
Nikiwe KhosiDiva Mcaphukisi: How many ads have you done since you’ve started your career?
I don’t know – upwards of 30 I guess.
Lerato Zwane: If one wants to be a brand ambassador for Futurelife, what must one do?
Shaun Harris: At Futurelife we think that it is vital that our ambassadors sincerely believe in our products and its unique health benefits. One of the things we look at is that ambassadors already use Futurelife in their daily routine.
Sipho Kobue: How did Futurelife pick Bernard Parker to be the brand ambassador?
We believe that he embodies the brand’s corporate philosophy of living a healthy and fit lifestyle. The fact that Bernard and his family already used Futurelife in their daily routine and believed in the product, added credibility to our decision to bring them on board as a new face of Futurelife.
Thapelo KK Zikode: How many South African Athletes are sponsored by Futurelife?
Futurelife assists many sports people with their nutritional requirements. These sports people might be participating in individual or team sports or have an association with a training academy.
Joe Shabangu: What makes Futurelife better than other products?
Whilst many people assume Futurelife Smart food is a breakfast cereal because it is sold in the breakfast isles of retail stores, the product is actually a “meal” that can be consumed at any time of the day, including breakfast. Futurelife is a functional food which means it offers additional benefits beyond basic nutritional requirements in a way that has been shown to improve health and well-being and reduce the risk of disease.
Futurelife offers a variety of affordable, everyday Functional Foods that deliver convenience, taste and powerful health benefits. It is also low GI and is free from gluten, wheat, lactose, trans fatty acids and cholesterol. The products are made from natural whole grain (maize and soya) and are high in natural energy, protein and dietary fibre with 13 added vitamins, minerals and OMEGA 3 as well as immune supplement, MODUCARE which is supplied under licence from Aspen Pharmacare.