LIFESTYLE

adidas Reveal World’s First all-in-one Knitted Football Boot and Sock Hybrid

Following the recent launch of the world’s first knitted football boot, the adidas Samba Primeknit, adidas gives fans a glimpse of the football boots of the future by unveiling the new adidas Primeknit FS. The limited edition Primeknit FS will be produced in a black, white and red design and is the world’s first all-in-one knitted football boot and sock hybrid. This unique ...

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Brazil debuts new Nike away kit for 2014

This year’s host of football’s greatest tournament, the Brazil national team, pays tribute to the previous host by giving fans in South Africa a special look at its 2014 kit. On March 5, Brazil will play the first half of a friendly in Johannesburg vs. South Africa wearing its new home kit. In the second half, the Seleção is surprising ...

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Nike changes football boots forever with new Magista

Andrés Iniesta unveils new boot featuring distinctive silhouette and Nike Flyknit technology for unprecedented fit, feel and control. Building on Nike’s history of groundbreaking innovation in performance footwear, the radical new Magista Football boot redefines the concept of how football boots look and perform. Providing improved fit, touch and traction, the boot is designed for the needs of the creative ...

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Flamengo celebrates the spirit of Carnaval

adidas is proud to unveil the new Flamengo away kit for the 2014 season, which features an iconic design to coincide with the most famous festival in the world – Rio de Janeiro´s Carnaval. Carnaval kicks off this weekend (Friday 28th February) and Flamengo’s home city of Rio de Janeiro will become the party capital of the world to millions ...

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