CARS / FASHION / GADGETS

A look inside Nike’s Sport Research Lab

Matthew Nurse and the Nike Sport Research team provide an inside look at the high-tech research facilities inside the lab at Nike’s World Headquarters, shedding light on how they turn data into innovation for athletes everywhere. How was Nike’s sport research lab formed? The research lab was started in Nike’s infancy, in 1980 in Exeter, N.H. It was formed in ...

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miCoach train and run updated for Windows Phone 8.1

Microsoft and adidas today announced the latest developments to the miCoach train & run application. Continuing to deliver a customized personal fitness experience through features exclusive to Lumia smartphones running Windows Phone 8.1, the latest version is the first WP8.1 app supporting Bluetooth Smart Heart-Rate and miCoach SPEED_CELL to track running and training activity. “Our partnership with Adidas continues to drive ...

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adidas Fit Smart unveiled

Today, adidas announced the latest addition to its growing miCoach digital fitness ecosystem with the introduction of FIT SMART; a workout intensity training device that measures heart rate, calories, pace, distance and stride rate, all from the wrist.Designed for running, training and fitness, FITSMART is unlike many of the activity trackers on the market today as it measures heart rate ...

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fifa15

FIFA 15 Official Gameplay trailer

EA Sports have released the first teaser video for the upcoming FIFA 15 game to be released later this year. The video showcases what gamers can expect from the latest version in terms of graphic upgrades and game play for PS4 and Xbox One consoles. British actor Idris Elba does the voiceover on the video which includes a mini-confrontation between ...

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