INTERNATIONAL

Nike launches “Winner Stays”

Today, Nike launched the second part of its ‘Risk Everything’ Football campaign for 2014 with a film called “Winner Stays.”   While Cristiano Ronaldo, Neymar Jr. and Wayne Rooney are back, they are now joined by a host of other football superstars and a few special guests. Davide Grasso, Chief Marketing Officer for Nike, comments: “We connect to players’ passion for ...

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Brazil teaches the world how to discover football talent

According to FIFA, Brazil is the world’s number one producer of outstanding young talent. This may not be a surprise but their criteria of discovering football talent is. Reports from Brazil reveal that the philosophy of youth development is now based on the criteria to find gems for football’s most probable future trends and not for present standards. Brazilian scouts ...

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Was it player power that got Moyes fired?

I feel sad for David Moyes. He should have been given at least the new transfer window and the next season to show just what he had planned. Sunday after the Everton game was the first time he mentioned he had a plan in place for the future. Don’t get me wrong I was so upset at the result myself ...

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Nike showcases 2014 football innovations

Nike today unveiled its entire collection of footwear, apparel and equipment innovation for players and fans, inspired by the upcoming summer of football in Brazil. “This summer is the ultimate moment for the beautiful game, and the ultimate moment for Nike to revolutionize product design,” said Mark Parker, President and CEO. “Moments like this summer in Brazil allow us to ...

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