The Fountain of Neptune, found at the center of Madrid Plaza, is the metaphorical focal point of Atletico Madrid’s new third kit.
The striking two-tone blue shirt pays a twofold tribute to the synergy among the club, its supporters and the Spanish capital: First, by representing the water that flows from the fountain, around which fans gather to celebrate victories. And second, through its orange detailing, reminiscent of the way the city’s sunshine bounces off Neptune’s trident.
“This season our designers have been taking inspiration from the urban environment, which provides the backdrop to clubs and their fanbases,” says Pete Hoppins, Nike Football Apparel Senior Design Director. “With Atletico, the symbolic value of the fountain gave us the creative spark for the color palette and the dynamic combination of blue and orange.”
The base of the design is an aerial map of Madrid, which is distorted through the famous stripes of the Atletico jersey. This marks the location of the fountain, and further grounds the club to its unique home city.