adidas unveils all-new AlphaBOUNCE

Today, adidas unveils AlphaBOUNCE Reflective Silver, the latest colourway update to the AlphaBOUNCE franchise, offering an adaptive fit and feel for runners and versatile athletes.

AlphaBOUNCE was developed using a motion capture technology called Aramis, which measures mechanics of the foot during movement. Based on motion capture insights during a runner’s stride, the defining features of AlphaBOUNCE were designed to offer support or expansion where the athlete needs it most.

The defining features of the silhouette include: Reflective features – A light sensitive print and reflective eyelet pods shine when exposed to light, helping you stand out.

Forged meshed upper – A seamless mesh material designed with areas of support and stretch to help ensure a custom fit that adapts to every move.

Bounce midsole – An innovative cushioning system that provides enhanced comfort and flexibility to users.

The Alphabounce range is available at select adidas performance stores, select Cross Trainer stores and on adidas ecomm at a retail price of R1999.