adidas launches ACE 17+ Turbocharge football boots

Today, adidas Football has unveiled its Turbocharge collection featuring on pitch ACE 17+ PURECONTROL; the continuation of a journey which started with the Red Limit campaign under the ‘Stadium to Street” umbrella in November 2016.

The Turbocharge ACE 17+ PURECONTROL features a PURECUT Sock System – designed to lock the foot in place while adjusting to complex movements – and a 360 degree fully PRIMEKNIT upper to ensure zero wear-in time. The boot also features the iconic adidas BOOST sole to deliver unrivalled energy return with every step.

The Turbocharge will be worn on-pitch from 31st March by adidas global athletes and 1st April in South Africa. Players donning the ACE17+ PURECONTROL in South Africa will be Thulani Hlatshwayo, Travis Graham and Tebogo Mokoena amongst others.

The boots will be available on the 31 March 2017 on adidas’ ecommerce platform (www.adidas.co.za/football), adidas Own retail stores, and at selected football specialists across the country, at a retail price of P0 R3999 and P1 – R2999.